Located in the heart of Dubai, Dubai International Financial Centre (DIFC) is the financial hub for the MEASA region. Home to over 35,000 professionals working across global and local financial institutions and corporations. The area also draws the international business community who frequent business meetings and conferences and upscale visitors frequenting the vibrant shopping and dining outlets.

DIFC sees immense footfall and vehicular traffic daily, creating numerous opportunities for well-placed, innovative outdoor campaigns to delight and entertain visitors.