Al Wasl Road passes through the heart of Dubai, weaving in and out of commercial and residential areas. The road sees high levels of vehicle and pedestrian traffic and its vibrant commercial hub is lined with shops, restaurants, hotels, and other retail establishments like 777 Mall. The mall’s unique architecture allows for unique creative outdoor campaigns on the building’s exterior. The passing traffic and the mall’s popularity combine into a fabulous location for advertisements designed to make a bold impression.

The area’s proximity to Dubai’s upscale Jumeirah district provides unparalleled exposure to tourists, expats, and affluent locals, and provides ample opportunity to showcase innovative campaigns targeted to high-end consumers.