Sheikh Mohammed bin Zayed Road is the shortest and most efficient route between Abu Dhabi to the Northern Emirates. The immense volume of daily vehicle traffic along the multi-lane highway presents a superb opportunity for brands to connect with a broad national audience through prominent roadside advertising. 

 The communities and developments along Sheikh Mohammed bin Zayed Road represent the diverse fabric of the UAE. The highway passes through the Emirates of Abu Dhabi, stretching to Ras Al Khaimah, meaning advertisers can create executions to resonate with local audiences.